The American motorcycle manufacturer ‘Harley-Davidson’ or Harley on Tuesday revealed out a new business dedicated to electric bicycles and plans to bring its first line of products to market and says that the new electric bicycle will go on sale in March 2021.
Harley-Davidson discloses a gorgeous and astonishing new electric bike and the American motorcycle manufacturer is also spinning out its e-bike division as a separate company called “Serial 1 Cycle”. However, the new venture called Serial 1 Cycle Company started as a project within the motorcycle manufacturer’s product development center and the name comes from “Serial Number One”, the nickname for Harley-Davidson’s oldest known motorcycle built in the year 1903.
The New Harley-Davidson brand Serial 1 Cycle did not provide any performance details or other aspects of its new line of electric bike products. According to Harley-Davidson, the global eBicycle market was approximated to be over $15 billion in 2019 and is expected to grow at an annual rate of more than 6 per cent from 2020 to 2025, and the pedal-assist eBicycle organization is being set-up amid a successful electric bicycle industry service by growing demand in the wake of the coronavirus pandemic.
Moreover, the development of the Harley-Davidson new electric bicycle called Serial 1 Cycle permits to play an important role in this mobility transformation while allowing Serial 1 to concentrate exclusively on the eBicycle customer and to provide an unmatched riding experience.
Besides, the motorcycle maker ‘Harley-Davidson’ president is Jason Huntsman of ‘Serial 1 Cycle’ while the rest of the team includes Hannah Altenburg as the lead brand marketing specialist and Ben Lund, who is the vice-president of the product development.