Mercedes-Benz and NVIDIA Team
The auto-maker responsible for the world’s first car is now the first to deliver software-defined vehicles across its entire fleet, powered by NVIDIA. In a live-streamed media event from Stuttgart and Silicon Valley, Mercedes-Benz CEO Ola Kallenius and NVIDIA founder and CEO Jensen Huang announced today that the automaker will launch software-defined, intelligent vehicles using end-to-end NVIDIA technology. A partnership aimed at eliminating the complexity while boosting the performance and automated driving capabilities of a new generation of vehicles.
NVIDIA founder and CEO Jensen Huang said “This is the biggest partnership of its kind in the transportation industry”. He also said, “We are breaking ground on several different fronts, from technology to business models, and I can’t imagine a better company to do this with than Mercedes-Benz.”
Starting in 2024, every next-generation Mercedes-Benz vehicles will include this first-of-its-kind software-defined computing architecture based on Nvidia’s Drive AGX Orin computer system-on-a-chip that includes the most powerful computer, system software and applications for consumers, marking the turning point of traditional vehicles becoming high-performance, updateable computing devices.
Moreover, Nvidia’s Orin SoC is based on its recently announced Nvidia Ampere supercomputing architecture. Also, the Nvidia Drive platform will include a full software stack designed for automated driving AI applications. The two companies will jointly develop the AI and automated vehicle applications that include Level 2 and Level 3 driver assistance functions, as well as automated parking functions up to Level 4.
Meanwhile, SAE (Society of Automobile Engineers) has designated five levels of automation. A level 2 system means two primary functions are automated and still have a human driver in the loop at all times. Whereas Level 4 means the vehicle can handle all aspects of driving in certain conditions without human intervention. This new in-vehicle computing software architecture will also support over-the-air (OTA) software updates, a technological strategy that Tesla has employed for years to continually upgrade the features and functions of its electric vehicles. So, this means the owner of a 2024 model Mercedes might see the advanced driver assistance system of their vehicle improve months and even years after their initial purchase.
The move to this new computing platform is important for the business model of our company and this software-based app system would let customers purchase and add capabilities, software applications, and subscription services through over-the-air software updates during the life of the car.
Lastly, by developing an architecturally coherent and programmable fleet, Mercedes-Benz will again redefine what it is to be a mobility company, nurturing a growing installed base to offer software upgradeable applications and subscription services for the entire life of its upcoming fleet.