On Tuesday, Walmart-owned Flipkart Group said it has acquired a Bengaluru-based augmented reality (AR) company for an undisclosed sum. Scapic is a cloud-based platform that allows the creation and publication of AR and 3D content for customers through e-commerce and marketing. This move will, however, help the e-commerce major enhance its immersive shopping experience capabilities.
In a statement, the company said, ‘Through the acquisition of Scapic, the Flipkart Group will acquire a 100 per cent interest in the company and welcomes on-board a talented team of experienced developers and designers.” The statement extended by saying, this cooperate will work to accelerate the company’s efforts to deliver deeper camera experiences, virtual windows, and new branded advertising opportunities on their platform.
Meanwhile, with the COVID-19 pandemic resulting in a change in consumer behavior and an increase in online adoption, Flipkart has focused on improving consumer experiences through several investments, in particular technological capacity building.
As well as providing local language interfaces on its platform to consumers across the country, the company also recognizes the preference of Indian consumers for experiences that replicate the tangible purchasing process.
Flipkart Group CEO Kalyan Krishnamurthy said “As we make investments that concentrate on developing and nurturing the retail ecosystem, we are also committed to making our platform easier to navigate and richer for buyers in terms of content and experience. He also said that I welcome the Scapic team to Flipkart as we continue our efforts to provide deeper value to our customers.
This past month the Flipkart business had made an Rs.1, 500 crore investment in Aditya Birla Fashion and Retail Limited
Lastly, prior to this month, Flipkart had obtained intellectual property from Mech Mocha to strengthen its gaming strategy and make a strategic investment in USPL- a youth-driven premium fashion firm that exploits brands like evil-to strengthen its fashion portfolio.